21st Century Sexism: Hunger Games Movie Poster Angers Residents In Israel

 

Sexism? In the 21st Century? You better believe it!

The new Hunger Games movie is opening this weekend and some marketing is on going to promote the movie including late night interviews and movie posters. However, if you’re in some places in Israel, you might see something different.

Posters in some parts of Israel have been redesigned to remove the Oscar-winning actress, Jennifer Lawrence. Instead, Katniss Everdeen and her bow and arrow have been replaced with a mockingjay in a handful of cities across the country, including Bnei Brak and Jerusalem.

What’s the reason for the removal of the actress? The film’s Israel PR firm had this to say:

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“We discovered that public posters with the image of a female are often torn down in Jerusalem, while Bnei Brak does not allow posters with female images.”  Apparently, the city of Bnei Brak’s ruling on images of women is based on a fear that they “might incite the feelings of the city’s residents.” A marketing executive for the company hanging the posters in Israel said they have had “endless vandalisation” in the past, so chose not to take the risk.

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